Media Evaluation
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Sunday, 13 December 2009
Teaser Trailer Analysis Evaluation
After analysing 5 teaser trailers, the convention I found that the majority of them used is the weather and lighting to create the mood, in which I think is one of the biggest influence on the audience's decision on whether or not to go and see the movie, as the mood always depends on the genre and storyline, in which different audiences have different preferences. The majority of trailers I analysed were for horror movies, in which all of them had dim lighting, or if any was to be light, it would be from a fire or a thunderstorm, both of which are related to disaster.
I also found that in "The Haunting in Connecticut" and "Nightmare on Elm Street" trailers they both used a child's voice over reciting a poem. This created a creepy effect as children are seen as innocent, so is more frightening when they are involved in a horror movie. I thought this was a good convention to use as the tone and rhythym of the children's voices went along with the slow transitions which was a good build up to the peaks of the trailers.
All of the teaser trailers I analysed included their date of release at the end. This is a clever idea to put it right at the end as it will be the last thing stuck in the audience's mind, and it has let them judge the film before knowing when it's out, whereas if the date was shown at the beginning, the audience might ignore it and then when they realise they would like to go and see the film, they probably would have forgotten when it said it was going to be released. It's also just a tidy way to end the teaser trailer, and I will do the same for my own.
"Alice in Wonderland" was the only trailer that included a title for who stars in it. This is a convention that is used in many trailers, however not many teaser trailers as it's more about just getting a sneak peak of the storyline. However as Alice in Wonderland includes many famous actors, this is a convention this certain trailer has used to get audiences to go and see the film on its own, just simply because Johnny Depp is starring. The other trailers I analysed didn't have as well-known actors in, therefore there was less need to include these individual titles.
I also found that in "The Haunting in Connecticut" and "Nightmare on Elm Street" trailers they both used a child's voice over reciting a poem. This created a creepy effect as children are seen as innocent, so is more frightening when they are involved in a horror movie. I thought this was a good convention to use as the tone and rhythym of the children's voices went along with the slow transitions which was a good build up to the peaks of the trailers.
All of the teaser trailers I analysed included their date of release at the end. This is a clever idea to put it right at the end as it will be the last thing stuck in the audience's mind, and it has let them judge the film before knowing when it's out, whereas if the date was shown at the beginning, the audience might ignore it and then when they realise they would like to go and see the film, they probably would have forgotten when it said it was going to be released. It's also just a tidy way to end the teaser trailer, and I will do the same for my own.
"Alice in Wonderland" was the only trailer that included a title for who stars in it. This is a convention that is used in many trailers, however not many teaser trailers as it's more about just getting a sneak peak of the storyline. However as Alice in Wonderland includes many famous actors, this is a convention this certain trailer has used to get audiences to go and see the film on its own, just simply because Johnny Depp is starring. The other trailers I analysed didn't have as well-known actors in, therefore there was less need to include these individual titles.
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