"Alice In Wonderland" Teaser Trailer Analysis

The music starts off slow at the beginning of the teaser trailer, this is when Alice is still in the normal world, and as soon as she falls into the rabbit hole the music is more upbeat and loud. This shows the contrast between the two worlds, suggesting she is safer where she comes from, and is about to be taken on an adventure to where she is going. This invites the audience in to know a bit more about what type of place Alice is going to be in.
The narrator also tells the audience about the land with quotes such as "some say to survive it, you need to be mad as a hatter". The narrator is then revealed to be the mad hatter, who the audience can see is played by Johnny Depp as his name is shown. Making the mad hatter the narrator of the trailer tells the audience that Depp is going to be playing a big part in the movie, which would instantly draw Depp fans in making them want to see the film. This trailer also draws in fans of Disney films, by showing the Disney castle at the beginning of the trailer, and Tim Burton films, as at the end the film is introduced as a Tim Burton film.

At the beginning of the trailer, we can also see that the sun is shining through the trees. This creates a bright happy picture, making it easier for the audience to notice the contrast when Alice is in the land where the moon shines through the trees. Suggesting again that Alice could be in "danger" as the narrator says.

The camera is often moving around characters or follows their movements. This suggests the characters are intriguing and unusual, and that nothing is still and that there is always something going on to be watching. It shows a few long shots in the trailer, introducing the land to the audience so they can catch a glimpse of what it's like, making them want to see more. On a couple of occasions, the camera is looking at Alice from a high angle. This suggests that she is inferior in the land, helping the audience to understand how she could be feeling in an unknown place surrounded by superior characters.

Before Alice falls down the rabbit hole, faded transitions are used from each shot, this shows that where she is everything flows smoothly and is simple. However, after she falls down the hole, many quick jumps from each shot are made, showing everything is happening fast. This tells the audience there's alot for Alice to take in and suggests that she has trouble keeping up with everything that occurs.

The Haunting In Connecticut Teaser Trailer Analysis

The lighting in this teaser trailer is dim the majority of the time creating a gloomy atmosphere, which straight away tells the audience the genre of the film which is horror. This can also be shown in the long shot of the house which is lit up but surrounded by trees and darkness which suits the stereotypical horror film. The shot that is most lit up in the trailer is when the boy is surrounded by the fire which also tells the audience that this film is dark and scary.
The first sound that the audience's attention should be drawn to is the beat that is loud and echoes. It could represent footsteps or a heartbeat, both of which create suspense, helping the audience again to understand the genre of the film. There is also a voice-over of a child rehearsing a rhyme, which mentions dieing before waking. This tells the audience death could be involved in the movie, without giving away how the death occurs, if the death occurs. The slow, echoed sound of her voice creates an image of a scary child, rather than a regular one, although we cannot see her, but just gather this from the sound of the voice. The beating noise also creates suspense, which is followed by a couple of jumpy noises. This also tells the audience the movie contains suspense and jumpy moments, a couple of which are shown in the trailer. One of the jumpy moments is built up by a rattling noise when there is a close up of the bed sheet shaking. This leaves the audience wondering - is it a creature? is it a person? It tells the audience what to expect, without telling them what happens. The teaser trailer also uses some of the characters lines, most of which are yelled, showing that the characters are distressed, such as "what have you done to yourself?!" and "leave me alone!". One of the characters also mentions the house, and there is a shot of the house lit up through the trees, this tells the audience that it could be the house that the storyline is based upon, this then helps the audience to tell if this is the sort of movie they would like to go and see.
The camera eases slowly across each shot, in time with the slow beat, and creating a creepy effect. The majority of the shots are medium close up, so we get to see the characters in the trailer which tells us a bit more about the movie. When the trailer reaches the climax, close ups are used, so the audience get a glimpse of the scary moments and detail in the movie. When the sheet rattles beneath the bed a close up is also used so the audience feel like they are just inches away from whatever is behind it, making them feel vulnerable as there is no distance. The gives the audience an idea of the experience this movie brings. A long shot is also used in this trailer of the house, which is lit up between the trees. This is also to set the scene as it is a typical shot of a scary house lit up through the dark woods.
Writing appears on the screen along with the beat, this keeps the audience's attention and eyes fixed to the screen as they are reading instead of listening. The trailer starts off with slow transitions which fits in with the slow beat and voice of the child. During the climax of the trailer quick jumps from each shot occur as it reflects the frustration of the characters helping the audience learn more about them. Quick jumps from each shot also means the audience's eyes don't focus properly making them feel vulnerable as it's unclear to see what's going on.
The Mise-en-scene in this trailer all fits in with the scary genre of the movie. There are no bright colours, which represents negative rather than positive. Many lamps and candles are also used instead of lights, this helps to darken down the room, so less things can be seen. Also, the trailer uses many shots of the characters in beds, this shows their innocence as they are helpless when they sleep, and tells the audience that alot of the activity in the story occurs at night time which is always more scary than in the day.

Evaluation for Movie Poster Analysis

All of the movie posters I chose to analyse were all movies with similar genres, most of them including horror and thriller, but with a lot of fantasy and adventure. Therefore, I was expecting a lot of the same conventions, which there were. I found that all the colour schemes on each of the posters used very dim colours, this helps majorly on creating the atmosphere and the feel of the movie. The only light that lit up the posters was fire for “All the Boys Love Mandy Lane” which represented disaster, and for the “Gothika” poster the title of the movie was lit up in a blue light, suggesting that something supernatural was going on. This shows that light cannot always be related to good.
I also found that a large majority of movie posters I came across had the date of release on them, usually placed at the bottom. This would be a good idea for my poster as I feel it doesn't take too much attention away from the main focus of the poster, but it's still there for people to notice.
In only two out of five of the posters I analysed, the names of the actors that starred in the film were written at the top. This was a convention I expected to see more of, however, in my opinion Halle Berry, Johnny Depp, Orlando Bloom and Keira Knightley are all well-known stars so this would help majorly in drawing audiences in, whereas the main character in "All the Boys Love Mandy Lane" is less popular, therefore it wouldn't be drawing many people in by having her name on the top of the poster as an unknown name wouldn't make any difference to the audience.
In four of the posters, the characters are looking at the camera, therefore making the audience feel like they are being watched when they look at the poster. This could help the on-looker feel connected with the characters, and more involved in the film. The only poster in which the character is not looking directly out of the poster is the one for "Transformers", however he is a rival in the film, so maybe a character that the audience wouldn't want to be connected with. Also, with him facing the other way, it creates the effect that you are being ignored when looking at the poster, maybe because he has greater things on his mind such as evil plans, all helping to make the audience not like him already.

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Gothika Movie Poster Analysis