"Alice In Wonderland" Teaser Trailer Analysis

The music starts off slow at the beginning of the teaser trailer, this is when Alice is still in the normal world, and as soon as she falls into the rabbit hole the music is more upbeat and loud. This shows the contrast between the two worlds, suggesting she is safer where she comes from, and is about to be taken on an adventure to where she is going. This invites the audience in to know a bit more about what type of place Alice is going to be in.
The narrator also tells the audience about the land with quotes such as "some say to survive it, you need to be mad as a hatter". The narrator is then revealed to be the mad hatter, who the audience can see is played by Johnny Depp as his name is shown. Making the mad hatter the narrator of the trailer tells the audience that Depp is going to be playing a big part in the movie, which would instantly draw Depp fans in making them want to see the film. This trailer also draws in fans of Disney films, by showing the Disney castle at the beginning of the trailer, and Tim Burton films, as at the end the film is introduced as a Tim Burton film.

At the beginning of the trailer, we can also see that the sun is shining through the trees. This creates a bright happy picture, making it easier for the audience to notice the contrast when Alice is in the land where the moon shines through the trees. Suggesting again that Alice could be in "danger" as the narrator says.

The camera is often moving around characters or follows their movements. This suggests the characters are intriguing and unusual, and that nothing is still and that there is always something going on to be watching. It shows a few long shots in the trailer, introducing the land to the audience so they can catch a glimpse of what it's like, making them want to see more. On a couple of occasions, the camera is looking at Alice from a high angle. This suggests that she is inferior in the land, helping the audience to understand how she could be feeling in an unknown place surrounded by superior characters.

Before Alice falls down the rabbit hole, faded transitions are used from each shot, this shows that where she is everything flows smoothly and is simple. However, after she falls down the hole, many quick jumps from each shot are made, showing everything is happening fast. This tells the audience there's alot for Alice to take in and suggests that she has trouble keeping up with everything that occurs.