The music in this teaser trailer starts off modern and rocky, relating to the teenage boy in one of the opening shots. This also relates to the storyline, as the girl Amy finds out about the legend of Bloody Mary on a website, showing that these events all include normal teenagers that are around today, aiming at the audience, as it's a teen horror there will be teenagers watching making it more frightening for them as they may relate these characters to themselves. The trailer's aim is to give these teenagers more of a drive to be daring and go and watch the movie. The music is stopped by what seems a power cut, followed by a scream, and the only sound that can be heard is creaking and the storm, as the boy slowly goes up the stairs to see what's happened, creating a suspense. The music starts to build up as he opens the door, however it stops again, teasing the audience with a peak, making them want to go and see the movie, as the trailer hasn't given much away.
Different titles appear during the trailer, instead of using a voice over, bringing more mystery and curiosity into the trailer, as the movie is all about finding out about the legend of Bloody Mary. As the titles appear, the text is in white, however one letter is in red, and is always a letter that is in Mary's name. The red represents the blood, and by this convention being used, it brings her more alive in the trailer, instead of her being a myth which most people would believe.
Like most horror movies, the lighting in this trailer is dim and gloomy, which is conveyed in the trailer as it needs to set the mood and atmosphere, which is important for the audience to see as they need to know what to expect, and if this is a movie they would want to go and watch. If there is any bright light in this trailer, it comes from the thunderstorm which is not realated to anything bright or happy, as bad weather in movies means bad atmosphere.
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